A personal blog sharing ideas and observations on start-ups, the vc industry, technology, and life.
Friday, September 18, 2009
Now
The problem is that such ponderings and projection limit the ability to enjoy right now and sap your energy and effectiveness.
Books on wisdom share a common refrain - the past is the past, the future is uncertain and a projection of anxiety or fantasy, and the only sure thing is right now. Too often people live in their heads - thinking about lost opportunities in the past or making up stories - both good and bad - about the future.
The lack of being present exhibits itself in many ways - chronic BlackBerry checking, the inability to listen, eyes that wander or a blank look that lets you know the mind is somewhere else, conference calls or meetings where it is clear half the attendees are 20% "there" at best.
In many ways, I am far from immune from the risk of living in a fog of yesterday/tomorrow, rather than the very real moment of the now. It is very hard not to be seduced by distraction or to walk around in a fog of thoughts that make it hard to focus or be truly with other people - actively listening and engaged.
When I get home, I try to clear my head and really be home. When I sit in a meeting, I try to clear my head and be there for that meeting. Over a coffee, talking to your wife, your colleague, focusing on the present is laughably hard to do.
But when you can - the ability to enjoy becomes so much greater.
My friend Paul Levine told me that the best you can do is wake up every day and focus on that day - not the day before, the month before, or two weeks from now. But rather, today.
As a CEO, I have found that advice to be very empowering and a great way to handle the ambiguity of tomorrows to come and the anxiety that comes from worrying about missteps in the past.
Tuesday, September 08, 2009
The Healing of America
Reid, a Washington Post correspondent, explores health-care systems around the world and asks and works to answer the following questions:
- why is American the only developed economy that does not provide health care to all its citizens?
- why does American spend 2x per capita on health care while leaving 45m uninsured?
- should health care be considered a right or a privilege?
- why are administrative costs 4% of spend in France and 20% of spend in the US?
- why is the US 23rd out of 23rd in life expectancy over 60 amongst developed nations?
- hows does health care work in Germany, France, Spain, the UK, Japan....?
The transcript of his interview with Betty Bowser can be found here.
Thursday, August 27, 2009
How Long Does It Take to Hit $50m in Revenue
See my post on "When it Goes Right, What Does it Cost to Build a Great Software Company?" for more analysis on time to profitability, time to IPO, median capital raised, etc.

Wednesday, August 26, 2009
The New Normal
His August Outlook, Investment Potions, looks at the implication of the "new normal" GDP outlook on jobs, income growth, and return on assets.
His core point is that the current economy is premised on 5% GDP growth - ie factories, retail stores, job levels, asset allocations, forecast pension returns...all presume that the economy will continue to grow at 5% year after year. We geared our companies and economy to a fixed level of expected economic growth.
Now, we are in the Great Recession and facing high unemployment, lower consumer spending, etc., accordingly, PIMCO forecasts GDP growth closer to 3% than 5%. The implication is that we have massive overcapacity built into the system and we will simply not need all the retail space, cars, jobs, houses, etc that we have built when it appeared all but a certainty that GDP growth was a fixed variable set at 5%. Moreover, pension funds, endowments, and private investors will need to readjust their return on capital expectations to match the long-term reduction in GDP growth.
He writes:
Rather than build out our economy to support growth - think of the wave CSCO rode in the 1990s - we may see people unwinding capacity. Spending related to growth - networks, factories, private infrastructure - will need to slow/decline.
Technology - a bell weather of growth - will be a challenged market place.
Perhaps the best play will be to buy assets as the market sheds them....ie, there may well value found in buying hard assets at firesale prices rather than investing in high-growth models that are predicated on new market development and spending.
Not a bullish view, I know, but one that may prove to be the reality.
Monday, August 24, 2009
End of Summer Reading
Genghis: Birth of an Empire
Genghis: Lords of the Bow
Genghis: Bones of the Hills
Terrific stuff and if you want a great biography on Khan, read Genghis Khan, The Making of the Modern World
Finally - Agincourt, the tale of Henry V's epic battle as told by an English bowman.
Monday, July 06, 2009
The Rise of Consumer SaaS
Until September of last year, the tried and true revenue model for consumer Internet services was on-line advertising. The model - page views, unqiues, and CPMs - is well understood and sites looked to use direct sales and ad-networks (read Google) to monetize traffic and impressions.
The cooling of the on-line ad market, flight to quality for advertisers (ESPN, etc), and the realization that ad revenue may not scale forced many consumer services to consider charging their users for access to functionality and value.
While SaaS is a well-defined success story in the enterprise space, it was considered a virtual truth that on-line users would not pay for on-line services. Why? - free substitutes, ad-funded business models, and a general end-user belief the web should be free, etc.
Today, "freemium" is on the rise and there are great teams across the valley working to monetize via micro-payments and subscriptions.
LogMeIn's IPO provides insight into the power of direct-to-consumer subscription services, as have traditional success stories such as anti-virus (SYMC, MFE).
However, there are many good examples of the consumer SaaS trend
- Vimeo
- Dropbox
- Flickr
- Wordpress
- Widgetbox
I expect to see more services looking to move to charging users and to significant innovation in optimizing subscription revenue.
Here at Widgetbox, we use a AAA model to manage the business:
- Acquisition - driving new registered users
- Activity - driving activity, conversions, and value per user
- Ads - monetizing "free usage"
Monday, June 22, 2009
Widgetbox Hits 100m Uniques
To put 100m into perspective, Widgetbox is now the web's 19th largest network.
It is tremendously rewarding to work on a technology platform that touches tens of millions of people a month, and Widgetbox's continued growth is huge validation that the atomization of the web and the rise of widgets as a valuable medium for content syndication, web page construction, and personalization continues apace.
In addition, Widgetbox's focus on self-service solutions and the freemium model is driving tremendous growth in customer acquisition as customers - prosumer, SMB, and enterprise - use the Widgetbox platform to widgetize, distribute, and measure their content.

Tuesday, June 16, 2009
The Education of an American Dreamer
Running on Empty indicts both Republicans and Democrats for ignoring two troubling twin deficits - the the trade deficit and the budget deficit - which, he believes, may ultimately bankrupt the country. The hard-hitting book highlights the off-balance sheet, unfunded entitlement program liabilities that will fall due in the coming decades. With trillions of dollars in Medicaid, social security, and drug benefits promised to current and future retirees, he warns of some very hard choices that face the nation. For example, he estimates if Congress was forced to fund promised entitlement programs, we would face, "an immediate and permanent 60 percent hike in the federal income tax, or a 50 percent cut in Social Security and Medicare benefits."
His recent book walks the reader through his quite amazing career. Quick CV
- Northwestern BA
- Chicago MBA
- Marketfacts (research analyst)
- McCann-Erickson (head of chicago office)
- Bell & Howell (CEO at 36 of Fortune 300 company)
- Chair, Council on International Economic Policy
- Secretary of Commerce
- Lehman Brothers (CEO)
- Blackstone Group (Founder and Chairman)
- Concord Coalition (Founding President)
- Fed Reserve Bank of NY (Chairman)
Each very successful person is somewhat sui generis, however, one can always learn from those who have accomplished so much for so long.
Monday, April 06, 2009
There's No Need to Bat .900
When asked how his management style has evolved, he pointed to a lesson from an early mentor.
And he said,"that's my philosophy - the key is to get up in the that batter's box and take a swing. And all you have to do is hit one single, a couple of doubles, and an occasional homerun out of every 10 at-bats and you're going to be the best hitter or best leader around."
In this marcro environment, strike out rates are going up, and it is even more important that leaders focus on singles, doubles, the occasional home run, and mind set that helps to get in the box and take a swing.
Wednesday, April 01, 2009
Widgetbox Turns 3
On April 1, 2006, Ed Anuff, Dean Moses, and Giles Goodwin formally started Widgetbox.
Here is a copy, thanks to archive.org, of the first front door.
The site promised to "change how the world thinks about syndicating functionality on the web."
And so it has!
Since launch, Widgetbox has helped tens of thousands of publishers syndicate their content, service, and applications via widget technology. The company continues to ride the web widget syndication wave and we just finished our most successful month ever - serving over 740m widgets to over 89 million uniques.
Importantly, in addition to traffic, Widgetbox just reached an impressive customer milestone with over 400 paying customers.
Happy Birthday Widgetbox.
Thursday, March 26, 2009
Widgetbox Update
Since launch, CBS, eBay/Kijji, the Golden State Warriors, LA Lakers, the Michigan Times, Lockheed Martin, Steve Spangler Science, and hundreds of other content providers and marketers have become Widgetbox customers.
While the widgets are all unique, some important commonalities exist. Content providers, e-commerce companies, and brands all recognize that widgets represent a powerful medium for reaching new users, driving traffic, syndicating content, and improving natural search performance. While the recognized need is universal, the implementation details continue to be a major friction limiting adoption.
Prior to the Blidget Pro, a widget strategy required material expesnive custom development, one-off anlytics and tracking, custom creative, questions regarding distribution, and a host of complications that frustrated the ability to levearge the opportunity.
The Blidget Pro is based on several important concepts that help explain its success:
- configuration vs customization - no coding required
- leverages existing content - syndicates existing video, image, post, and twitter content
- custom branding and linkouts - maintains brand promise and drive traffic
- leverages Widgetbox's platform - syndication, installation, and analytics included
Another important element of our strategy is self-service. In a challenged economy and in an emerging technology category, it is vital that prospects are able to self-discover, self-qualify, self-provision, and self-deploy. All day long, customers discover Widgetbox, purchase a subscription, and deploy their widget without ever talking to one of our employees. As with all new markets, expensive technology that requires a push-based selling model will limit adoption.
All of us at Widgetbox are excited by the uptake in customers and in the success of the self-serve model. We are busy working on even better features and premium offerings and will keep our focus on simple, self-service tools that differentiate based on ease of use, ease of adoption, and rapid time-to-value.
Friday, February 27, 2009
Blidget Pro
Simply enter your blog feed, youtube, twitter, hulu, flickr, or vimeo user id into the the widget below and build a branded, tabbed widget that aggregates all your content, like the BBC widget in the side bar, in seconds.
The Sweet Remains
Thursday, February 26, 2009
Wolf Wanderings
The email follows, but is an amazing reminder of the huge range predators require. Cool story.
Interview with MIS Financial Review
The article he wrote on our talk and Widgetbox can be found here.
Thanks to Julian.
Monday, February 23, 2009
Widgetbox and Atlassian
Sunday, February 22, 2009
Founder Dilution Survey
Branded Widgets
The first is from Pampers, one of P&G's crown jewels. The widget, seen below, is a pregnancy calendar that provides week-by-week updates on fetal development. The user is able to configure the title, birth month, day, and year.
Pamper's widget provides dynamic, relevant, and personal information to the user. By using configuration parameters - such as the birth date - Pampers allows each user to make the widget their own. Rather than simply serve an ad, Pampers is providing contextually relevant information to its target audience and inviting them to embed the widget on blogs, start pages, and social networks.
The second is from the CBS show, The Insider. Built by CBS using Widgetbox's Blidget Pro solution, the widget includes three tabs - Insider.com news feeds, video clips, and twitter posts - as well as custom branding. The Insider widget is a wonderful example of how Widgetbox can help content owners quickly and easily turn their content into attractive widgets that get installed across the web.
Sunday, February 15, 2009
Media09
Fairfax Digital and XMedia Labs organized a one-day digital summit, Media09, that included speakers from around the world. Speakers included, among others, media executives from the BBC, Guardian, Washington Post, Wikia, Blue State Digital, and Widgetbox.
Ben Self, from Blue State Digital and the Tech Director for the DNC, provided a fascinating synopsis of the Obama's use of the Internet to manage online fundraising, constituency- building, issue advocacy, and on-line social networking; see Obama Case Study for more details.
I really enjoyed my time in Australia - the city spectacular, the people welcoming, and the conference a terrific overview of the media strategies of some of the world's leading media companies.
My talk centered on the lessons of Ray Oldenburg's classic book, the Great Good Place, which introduced us to the framework of the Third Place. My talk is embedded below.
Thank you to XMedia Labs and Fairfax for a wonderful trip and a super day.
The widget below is one I made for Fairfax to demonstrate the power of aggregating content via Widgetbox's widget platform in order to better reach the Internet users aggregating in today's on-line 3rd places.
Tuesday, January 27, 2009
Introducing Blidget Pro
The Blidget Pro is a far more powerful version of the Blidget - a tool that has converted nearly 100,000 blogs into widgets and served 2.3 billion impressions since its initial launch in 2007.
The Blidget Pro represents a major innovation and is the easiest, fastest way to turn all your feed-based content (videos, images, tweets, posts...) into dynamic, branded widgets.
Since launch, Widgetbox has served over 6.5 billion widgets and widgets are proving to be a very valuable way for publishers and developers to to reach new users across the web. However, to date, many publishers and developers have found the high cost of custom creative a friction in leveraging widgets. Priced at $3.99 per month, Blidget Pro is designed to be the self-service, no coding required solution of choice for those looking to widgetize their content assets.
The best way to appreciate the product is to see a few in action - all made using the solution.
Simpsons on Hulu - media company example with in-widget video playback
AMZN Top Sellers - e-commerce example
NextTag Affiliate Example - using widgets to sell phones and phone accessories
Mahalo Widget - publisher example with multiple tabs
Company Example - how to aggregate training videos, RSS feeds, etc
Blogger Example
Features:
- Easily create viral, branded widgets without any code
- Custom header, footer and/or body assets (jpg, gif, swf, png)
- Tab integration for multiple feeds and formats
- In-widget video integration for YouTube, Hulu and Vimeo (more coming soon)
- New visual layouts (slideshow, brick-mode, headlines with images)
- Custom widget linking (header, footer and/or body)
- Premium promotion on Widgetbox.com
To give the system a try, please visit the site.
Best and please let us know your feedback!
Tuesday, December 30, 2008
book recommendation: The Shadow of the Wind
Over the holidays, a friend casually suggested that I read a book by the Spanish author Zafon. 7 hours later, I had finished what is the most wonderful book I have read this decade.
Carlos Ruiz Zafon's, The Shadow of the Wind, is simply amazing. The book, written in 2001, takes place in post-war Barcelona - the narrator, Daniel Sempere, is the teenage son of a bookseller. After finding a book by the little-known auther, Carax, the boy discovers that, despite the brilliance of Carax's work, all his books are being destroyed one by one.
As Daniel seeks to uncover why, he stumbles into a spider's web of forgotten murders, doomed love, and secret pasts.
The book is a gift and one to savor. Let me know if you enjoyed it and if you can suggest one that proved equally moving to you.
Thursday, December 04, 2008
Change.gov Widget
Monday, December 01, 2008
Amish Jani - New Blogger
Wednesday, November 19, 2008
The End of Wall St's Boom
Wednesday, November 12, 2008
Tenacity
A list of Abraham Lincoln failures (along with a few successes) follows:
- 1831 - Lost his job
- 1832 - Defeated in run for Illinois State Legislature
- 1833 - Failed in business
- 1834 - Elected to Illinois State Legislature (success)
- 1835 - Sweetheart died
- 1836 - Had nervous breakdown
- 1838 - Defeated in run for Illinois House Speaker
- 1843 - Defeated in run for nomination for U.S. Congress
- 1846 - Elected to Congress (success)
- 1848 - Lost re-nomination
- 1849 - Rejected for land officer position
- 1854 - Defeated in run for U.S. Senate
- 1856 - Defeated in run for nomination for Vice President
- 1858 - Again defeated in run for U.S. Senate
- 1860 - Elected President (success)
Friday, October 24, 2008
Book Recommendation: The Snowball
Roger Lowenstein wrote a wonderful biography of Buffet, The Making of An American Capitalist.
Now, Alice Schroeder, a former insurance analyst, brings us The Snowball: Warren Buffet and the Business of Life.
Warren Buffet allowed Schroeder unparalleled access to his records, business partners, and family and delivers a masterful portrayal of a master businessman. In return, we are granted valuable and entertaining insights into Buffet's life, philosophies, and world view.
Wednesday, October 22, 2008
Travel Schedule
Digital Hollywood's Widgets as a Platform on Oct 28th
Widget Summit's Meet the Galleries, on Nov 3rd
Pubcon's The Wonderful World of Widgets on Nov 13th
If you plan to be at any of the events above, please let me know. will @ widgetbox.com
Monday, October 20, 2008
Another Chapter in the Life is Stranger Than Fiction Column
PALM BEACH GARDENS, Fla. (AP) — U.S. Rep. Tim Mahoney, embroiled in an adultery scandal and a tight race for re-election, admitted Friday to having at least two affairs but insisted he broke no laws and will not resign. The first-term Democrat conceded that one of the affairs began as he was running on a family values platform to replace Mark Foley, a Republican who resigned amid revelations that he sent lurid Internet messages to male pages who had worked on Capitol Hill as teenagers. Mahoney, 52, apologized to his wife, his daughter and his constituents, even as he maintained he hadn't been hypocritical.
Saturday, September 20, 2008
Announcing the Widgetbox Blog Network
The Widgetbox Blog Network connects bloggers across 29 channels (from art to celebrities to music to politics) using a single widget that dynamically showcases content across all of the blogs in that channel. You’ll notice, for instance, that I’ve joined the Tech News Channel and placed the widget in the top right of my blog template. On each page view, new blog posts are dynamically presented from other bloggers also in the Tech News Channel - and likewise, my blog posts appear on their pages… effectively driving highly relevant traffic across the network and taking advantage of Widgetbox’s large audience / community.

Why are we launching a blog network? Simple, at Widgetbox, bloggers and blogs are the core of our community and the new Blog Network:
- Widgetbox has widgets on over 250,000 unique blogs
- Blidgets (blogs we help turn into widgets) have been served over 1.5 BILLION (!) times
- Widgetbox now reaches over 65 million unique each month (verified by Quantcast)

You will also notice that the widget is customized for my blog – showing a badge of my blog and its rank within the Channel (I’m #8 - need to blog more).
Joining is easy:
1. Visit http://www.widgetbox.com/network and select the Channel that fits your blog
2. Click the Join This Network button, select your blidget (or create one) and then grab the Channel Widget’s code
3. Add the code to your blog template and press activate
I attach a copy of the PowerPoint briefing here:
Thursday, September 18, 2008
Websites Losing Relevancy for Brand Strategy and Consumer Engagement
The charts below are from Peter’s post and they illustrate the massive fall off in reach experienced by members of the Fortune 500. The CNN daily reach per million data below is particularly telling, a significant relative decline over a two-year period.



The measure of web marketing success used to be measured in page views, visits, and reach. Millions were spent on powerful sites and on related marketing campaigns that focused on driving users back to the company web site. In today’s age, however, of RSS readers, social networks, and huge numbers of user-generated sites, the paradigm has changed. The goal can no longer be simply to funnel traffic back to cnn.com, but rather the new goal is how best to take the content, applications, and ad inventory from cnn.com to the users.
Widgets, social media applications, and RSS feeds are the modern day web marketers tools and the model has inverted from driving users to content to driving content to users.
Peter is also the founder and CEO of iWidgets, a newly launched widget and social application builder that allows brands to take their content and services onto the distributed web and off-domain. The service is currently in beta and well worth checking out. He launched with CBS and is helping to make social syndication of tier one content a reality.
Wednesday, September 17, 2008
Quick Feedback: On-line Ad Growth Rates
He sees the following growth rates for the on-line ad market
Q3: low teens
Q4: mid single digits
2009: flat
Mix: display down with search growing at display's expense.
Key point: does not see the 20% growth forecast earlier this year by many market watchers.
How will experimental budgets hold-up?
The need to prove efficiency, engagement, and performance will be critical, as will the ability to prove differentiated reach.
Where is Money Going?

The Dow fell today 450 points or 4.6%, the S&P 500 fell 57 points or 4.7%, and the NASDAQ fell 109 points or 5%.
Morgan Stanley fell 24% and Goldman, the bluest chip financial firm in the world, fell 14%. GOOG feel $28+, or 6.42%, Yahoo! fell
Where is the world putting its money - gold, up close to $80 dollars today.
As 2009 budgets firm up, we will see if the performance benefits of on-line advertising protect the sector from a downturn. The current growth rates project 20% y-o-y upticks in on-line spend. For start-ups, the overall growth rate certainly matters, but more importantly advertiser appetite for experimenting with new mediums and technologies matters more. The on-line market's growth can slow but IF advertisers' appetites for trialing new ad channels remains robust newer markets will grow faster than the overall market.
Two data points to watch closely - total on-line ad market spend and mix/reallocation within the total spend. For start-ups to grow, the overall allocation and the allocation to experiment with new technologies and forms of advertising will matter a great deal.
Book Recommendation: Supreme Courtship
The mendacity, absurdity, and sick humor of the current political age is brilliantly captured and skewered in Christopher Buckley's new book, Supreme Courtship.
Buckley tells the tale of President Vanderdamp and his efforts to nominate a new Supreme Court justice. Unfortunately for the President, the Chairman of the Judiciary Committee wants the job. The greedy senator blocks two incredible candidates, one for writing, at the age of 12, a critical film review of To Kill a Mockingbird for the school paper. Clearly, a racist.
Ticked off at the Senate for rejecting his nominees, the President decides to get even by nominating America's most popular TV judge to the Supreme Court. Judge Pepper - a hot version of Judge Judy - prepares for the nomination process and the insanity begins.
Great read and a book that perfectly captures the disfunction of Washington.
Monday, September 15, 2008
Wall St's Demise and the Impact on Tech
Tuesday, August 26, 2008
Scott Zenko: 1972-2008, RIP

For me, a brother, friend, uncle, and inspiration. A free spirit constant in his love for life, family, friends, and the next adventure.
Thursday, August 21, 2008
Widgetbox Posts

I recently posted two blog posts on the Widgetbox blog and wanted to share them here.
Wednesday, August 06, 2008
Widgetbox at SF New Tech
Thanks to Lawrence at RateitAll for organizing the event.
Saturday, July 26, 2008
Alacatraz 100 - One to Add to the Bucket List
The weather, tides, wind, and fog all cooperated and made for an amazing day and experience.
I understand the movie the Bucket List proved to be so-so, the idea, however, of making a list of things to do before you die is cool.
After today, I would suggest, if you enjoy outdoor challenges, that you add the Alcatraz 100 to your list.
As I checked in for the race, the organizer asked me to promise him one thing....in the middle of the race stop swimming and take in the setting...Alcatraz behind you, the Bay Bridge to your left, the Golden Gate to your right, and the city of San Francisco looming directly in front of you.
I managed to stop twice and the views will stay withe me...until next year's race!
Thanks to my colleague, Ryan Spoon, for motivating me.
Friday, July 25, 2008
Tuesday, July 22, 2008
Monday, July 21, 2008
SWAT Summit
First, thanks to Cassie Phillipps and the rest of the gang at Room Full of People for putting on a great show and for including us in the conversation.
While the conference centered on how brands and agencies can best harness the power of the social web, the panel focused on specific campaigns and their results. The audience, like many people I speak with, wanted to understand what advertisers can do to leverage social networks and widgets to connect with their audience.
The other panelists were imeem, Votigo, and BeAffinitive.
Widgetbox presented a case study on a cost-per-install campaign that we ran with a music video provider. The results, as you can see by watching the embedded slide show, were powerful. With an 11-day campaign, the widget enjoyed a 50,000% increase in hits, a 110,000% increase in uniques, and a 8,800% increase in subscriptions. The best news is AFTER the campaign finished, hits continue to grow and the widget is enjoying steady organic adoption and distribution.
If you are interested in running a campaign with Widgetbox, please let me know...will.price at widgetbox.com
Mongol, A Movie To See
Jack Weatherford outlines Khan's amazing life story and rise from outcast/orphaned Mongol nomad to ruler of the world's largest ever empire. The book serves as a major rehabilitation of Khan's legacy and transforms the traditional view of Genghis Khan from brutal tyrant to transformative ruler who spread the rise of free trade, religious freedom, science, standards, paper currency, postal services and communications, and national identities in lieu of tribalism, religious persecution, and autarky.
Khan's genius lies in his ability to transcend his circumstances and envision completely novel means of organizing armies, ruling empires, and structuring society (merit vs hereditary and tribal). An Indian friend of mine and admirer of Khan's describes him as being "self-born," a force in history with no precedent and a man of ideas and achievement completely non-linear to his context and roots. I really love that concept.
Now, Sergei Bodrov brings us his brilliant epic, Mongol. The move brings to life the steppes, the man, and the incredible rise from obscurity that marked Khan's early life. It is a movie to get lost in and one that you wish would keep going. The good news....Mongol is the first of three and I cannot wait for the sequel.
Thursday, July 10, 2008
Rich Price - Turn Off My Heart Video
Embedded in this post is the video to the song.
Facebook Turning Off Spammy Apps
The Facebook f8 platform is just over one year-old, and yet to some app makers it must feel like it is hitting the "terrible two's" a little early...
Last week, Facebook suspended Slide's Top Friends app - one of the most popular on Facebook - for privacy violations. It then suspended SocialMe, also for privacy violations, and this morning TechCrunch wrote about the shutting off of all viral elements of RockYou's Super Wall (newsfeeds, notifications, invites, etc.). Today, TechCrunch reports that SpeedDate is now no longer working.
From the app maker's side, this has had immediate and detrimental effects, as user numbers have taken a nose dive from where they have been for many many months. This could have long reaching and deleterious effects for companies such as Slide and RockYou that have focused an enormous amount of their development energies on a select few platforms. Take a look at this graph on Super Wall to see exactly how fast apps have been spread by spammy invites and notifications, and how fast the drop off happens without them:

But, there's another way to look at this. I applaud what Facebook is doing here - they are putting their users first, which is exactly what should matter most to them. Even if these apps have driven a lot of growth for Facebook over the last year, I think I can speak for most Facebook users in saying that a lot of the methods these apps use to spread themselves around can be really frustrating. Time.com had a great article in April that outlines some of the struggles Facebook users have when using apps.
Time.com notes that "the increase in "junk" notifications is enough to leave [Facebook users] feeling peeved," to which Facebook responded months ago by allowing their users to shut off app notifications one by one. But what I believe has been more frustrating for users is that they simply don't always know what they are getting themselves into. This same article outlines this experience perfectly,
An even bigger nuisance with using Facebook apps is that it's not always clear how they work. Tina House of Combine, Tex., says she accidentally posted a Valentine's Day greeting that said "I love you," not just to her husband, but to all of her friends, while using the application Super Wall, because she did not realize that the program defaulted to sending the posting to everyone. "I still shudder over that one," she says. And because advertisements are slickly intertwined with the apps — they often use the exact same font and graphics — it's easy to inadvertently click one by mistake.
I know that I was duped by the "Click to forward to see what happens" on Super Wall, and I spend enough time with widgets and apps that I should have known what was happening.
This latest suspension by Facebook illuminates a continual ratcheting down on spammy aspects of apps over the last few months, and I don't expect it to stop until they feel their user experience is protected. A lot of companies like Slide and RockYou took huge risks in focusing on such a small number of domains (I'm counting Facebook as one domain). They really pushed the envelope - albeit in a number of innovative and effective ways - on optimizing viral spread of their apps, and because of their sharp thinking they (and by proxy, Facebook) saw enormous success from very early on. That same growth is now starting to have diminishing returns for Facebook, as there has been a leveling off of site usage in both the US and the UK, slowdowns which first started rearing their heads a few months ago. Once those diminishing returns kicked in, Facebook had to take action in order to stay ahead.
What is clear to me is that the early success many folks saw on comes with a big price tag, and they may now have to pay the very real and painful costs as Facebook, and I'm sure other app platforms soon, come collecting. Assuming that growth between apps and Facebook will always go hand in hand and be mutually beneficial is a dangerous game to play.
This news also highlights what I think of as the bigger picture here, which is users' desire for choice. At Widgetbox, we often use an analogy to the early days of television. When TV first went mainstream, everyone was thrilled with the three channels that were available. Those channels saw such success that the networks themselves believed they could accurately predict what EVERYONE wanted to watch. Today, we can look at the rise of cable and the hundreds and hundreds of channels out there and see how untrue that was. Really what consumers wanted was choice. They wanted more channels with more programming focused on smaller and smaller niches so they could easily find what they were looking for. They didn't want to have to sit through programs and commercials the networks chose, but rather wanted their television delivered on demand. Maybe no individual channel had as much blockbuster success as the first three, but in the aggregate they changed the face of television dramatically. I believe this analogy is true for widgets/apps as well. We're huge believers in choice and access, and clearly users - and the platforms themselves - are starting to throw up their hands with the more one-size fits all approach that has dominated the landscape thus far.
Essentially, what this news screams to me is the need for independence. Domain independence, app independence, and network independence. Pretty fascinating stuff, and it continues to be a wild and dizzying ride, with no stopping anywhere in sight.
Widgetbox is Hiring
Widgetbox is a Sequoia-funded, 23 person Internet startup based in San Francisco that is improving the Internet through choice and access. By connecting widget consumers, creators and advertisers, we provide choice to those who want it and reach to those who need it. We pioneered the rise of widgets to become home to the world’s first and largest widget community, with more than 70,000 widgets and 45 million monthly viewers on over 920,000 domains.
We are interested in talking with candidates who meet the following requirements.
SKILLS AND REQUIREMENTS
Expert in Java, Servlets, and XML
Proficient with Hibernate and Spring
Development and design experience with Service Oriented Architectures
Experience with MySQL a plus
Team leadership experience
Solid track record of meeting deliverable targets, and taking part in successful releases
Strong understanding of web technologies used in social networking and Web2 sites
Experience with performance and scalability work and designing scalable systems
Custom Galleries from Widgetbox
Wednesday, June 11, 2008
Team Chemistry, Stress, and Success
- team chemistry
- rapid iterations
- clear end-user focus
- deflate - withdraw, become resentfully compliant, are negative
- inflate- yell, raise our voice, lash out, seek to dominate
Sunday, June 08, 2008
Shantaram
Wednesday, May 14, 2008
ThinkTomorrow
Friday, May 02, 2008
List of Service Providers for Start-ups
Tuesday, April 29, 2008
Lost My Voice
Why is it harder to write?
Busier? Not really.
If not that, then what?
It finally hit me today. As a VC, I actively worked with nine to ten investments, met with scores of potential investments, and enjoyed a wonderful perch with which to observe start-up life, the venture process, and best/worst practices.
I could write, "I attended a board meeting today and observed x, y, and z." Or, "today I met a VP Sales who really understand the sales life cycle..." The anonymity of the comments provided cover that allowed for rich detail and candid observations on the week's learnings. The inability to tie a comment to a particular person, venture investor, company...etc makes for rich commentary and illustrative examples.
As a CEO, this is harder - it is not "a" board meeting but "my" board meeting - ie the parables and lessons leave little room to the imagination with respect to the source and people involved.
Furthermore, I am wary to turn my blog into a Widgetbox promotional vehicle and simply post about all the wonderful things we are up to at 1000 Sansome St.
I am working on a voice that can replace the lens into the VC world without Wbox chest-beating and/or Wbox confessionals.
In upcoming posts, I plan to comment on the VC vs operating role choice and my observations on what it is like to move from one side of the table to the other. I know it is the quintessential young VC question - and I hope to share my experiences with those thinking through the two choices.
Apologies for the radio silence - I am working to adapt my blogging voice to my new role.
Tuesday, April 01, 2008
How Widgets and Widgetbox Drive Incremental Traffic
The article below is excellent validation of the power of widgets to drive incremental adoption and of Widgetbox, in particular, to outperform Facebook and Bebo for long-tail widgets. After 7 days, Widgetbox drove 1.7x Facebook's subscriptions and 3.9x Bebo's.
Davids SEO Adventure posted a great article about trying to drive web traffic via widgets and gadgets. David has launched a new website (SodukoWorld.be) and is documenting its growth - and we were pleased to find that Widgetbox has quite helpful thus far:
And after a couple of hours of messing around with Facebook application development, I went of to visit my good ol’ friend Google to see if there was an easier way to do this. And guess what? obviously there was. It came in the name of WidgetBox, the all purpose widget making type system. So I signed myself up, threw some html at it and watched in enwonderment at the resulting usefulness: a SudokuWorld Widget that could be put in Facebook, Bebo, Wordpress and all other sorts of things.
And while creating a widget and Facebook / Bebo application was easy, David also reports that it was effective:
After 2 days
Facebook: 27 users
bebo: 35 users
WidgetBox: 92 usersOutcome: bright and breezy - not too shabby for a beginner
After 7 days
Facebook: 91 users
bebo: 40 users
WidgetBox: 156 usersOutput: wahoo!
We are obviously very excited about those results and helping David's business (and others!) grow.
Wednesday, March 26, 2008
blogger badge - get one today
The blogger badge allows you to provide one click access from a widget to your profiles on:
- facebook
- linkedin
- myspace
- digg
- stumbleupon
- flickr
- your blog
- etc
Thursday, March 13, 2008
Moving from Humwin to Widgetbox
HWVP seeded Widgetbox in April of 2006, and I have steadily grown in confidence in the market, team, and opportunity. The company is an anchor tenant in the web widget marketplace and it will be fun to stay in touch with you all as I move onto a new and exciting chapter in life.
While my six years in venture provided amazing exposure to great teams, companies, and learning, I felt compelled to try my hand, once again, on the operating side. The confluence of my personal aspirations and the quality of the Widgetbox board, investors, team, and market made this an opportunity I could not afford to pass up.
If you have the interest and time, I covered my reasons for the move via a guest post on Techcrunch today.
For those of you who read my blog for insights into the venture business, thank you for reading and commenting on my thoughts to date. From today, the blog will focus on my transition to an operating role, the consumer Internet space, the world of web widgets, and my mistakes and learnings as I look to work with my colleagues at Widgetbox in building a great company.
It should be fun!
Wednesday, March 05, 2008
Why Blog....and Widgets
Brad and I are interviewed - he found Feedburner through his blog and I am very pleased to have found YieldBuild. If you are wondering why we blog, not only is it fun, an incredible forum for learning, but it is also a wonderful vehicle for meeting new people.
Also, I did a podcast (my first one ever) on widgets for Businessweek.com. They recently ran a series of articles on widgets and my talk is part of their CEO Guide to Technology.