Wednesday, September 17, 2008

Quick Feedback: On-line Ad Growth Rates

A friend and great Internet analyst just pinged me on my prior post.

He sees the following growth rates for the on-line ad market

Q3: low teens
Q4: mid single digits
2009: flat

Mix: display down with search growing at display's expense.

Key point: does not see the 20% growth forecast earlier this year by many market watchers.

How will experimental budgets hold-up?

The need to prove efficiency, engagement, and performance will be critical, as will the ability to prove differentiated reach.

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