A friend and great Internet analyst just pinged me on my prior post.
He sees the following growth rates for the on-line ad market
Q3: low teens
Q4: mid single digits
Mix: display down with search growing at display's expense.
Key point: does not see the 20% growth forecast earlier this year by many market watchers.
How will experimental budgets hold-up?
The need to prove efficiency, engagement, and performance will be critical, as will the ability to prove differentiated reach.