Monday, July 21, 2008

SWAT Summit

Last week's SWAT Summit in SF brought together leading players in the social media, brand, and agency worlds. Widgetbox participated on the Social Advertising Case Studies Panel.

First, thanks to Cassie Phillipps and the rest of the gang at Room Full of People for putting on a great show and for including us in the conversation.

While the conference centered on how brands and agencies can best harness the power of the social web, the panel focused on specific campaigns and their results. The audience, like many people I speak with, wanted to understand what advertisers can do to leverage social networks and widgets to connect with their audience.

The other panelists were imeem, Votigo, and BeAffinitive.

Widgetbox presented a case study on a cost-per-install campaign that we ran with a music video provider. The results, as you can see by watching the embedded slide show, were powerful. With an 11-day campaign, the widget enjoyed a 50,000% increase in hits, a 110,000% increase in uniques, and a 8,800% increase in subscriptions. The best news is AFTER the campaign finished, hits continue to grow and the widget is enjoying steady organic adoption and distribution.

If you are interested in running a campaign with Widgetbox, please let me know...will.price at

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