Tuesday, April 01, 2008

How Widgets and Widgetbox Drive Incremental Traffic

Guest post from Ryan Spoon at Widgetbox.

The article below is excellent validation of the power of widgets to drive incremental adoption and of Widgetbox, in particular, to outperform Facebook and Bebo for long-tail widgets. After 7 days, Widgetbox drove 1.7x Facebook's subscriptions and 3.9x Bebo's.

Davids SEO Adventure posted a great article about trying to drive web traffic via widgets and gadgets. David has launched a new website (SodukoWorld.be) and is documenting its growth - and we were pleased to find that Widgetbox has quite helpful thus far:

And after a couple of hours of messing around with Facebook application development, I went of to visit my good ol’ friend Google to see if there was an easier way to do this. And guess what? obviously there was. It came in the name of WidgetBox, the all purpose widget making type system. So I signed myself up, threw some html at it and watched in enwonderment at the resulting usefulness: a SudokuWorld Widget that could be put in Facebook, Bebo, Wordpress and all other sorts of things.

And while creating a widget and Facebook / Bebo application was easy, David also reports that it was effective:

After 2 days

Facebook: 27 users
bebo: 35 users
WidgetBox: 92 users

Outcome: bright and breezy - not too shabby for a beginner

After 7 days

Facebook: 91 users
bebo: 40 users
WidgetBox: 156 users

Output: wahoo!

We are obviously very excited about those results and helping David's business (and others!) grow.

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