Sunday, February 15, 2009


Last week, I was fortunate to spend three days in Sydney as a guest of Fairfax Digital, one of Australia's leading media companies. Fairfax's assets include the Sydney Morning Herald, The Age, Domain, and RSVP, Australia's leading dating site.

Fairfax Digital and XMedia Labs organized a one-day digital summit, Media09, that included speakers from around the world. Speakers included, among others, media executives from the BBC, Guardian, Washington Post, Wikia, Blue State Digital, and Widgetbox.

Ben Self, from Blue State Digital and the Tech Director for the DNC, provided a fascinating synopsis of the Obama's use of the Internet to manage online fundraising, constituency- building, issue advocacy, and on-line social networking; see Obama Case Study for more details.

I really enjoyed my time in Australia - the city spectacular, the people welcoming, and the conference a terrific overview of the media strategies of some of the world's leading media companies.

My talk centered on the lessons of Ray Oldenburg's classic book, the Great Good Place, which introduced us to the framework of the Third Place. My talk is embedded below.

Thank you to XMedia Labs and Fairfax for a wonderful trip and a super day.

The widget below is one I made for Fairfax to demonstrate the power of aggregating content via Widgetbox's widget platform in order to better reach the Internet users aggregating in today's on-line 3rd places.