As the pundits debate next Sunday's Superbowl, my friend Dave Cotter's company, Mpire, developed a Superbowl Index based on eBay's listings of Seahawk and Steeler paraphernalia. On average, Seahawk items sell for ~$50 more.
The Index is a clever means of showcasing Mprie's Researcher product and is probably as accurate as any TV pundit when it comes to forecasting a winner. It looks like whoever wins, eBay will take a cut along the way:)
This reminds me of a report that I think Goldman Sachs wrote on economic research related to the countries participating in the 2002 world cup. It was a pretty interesting read. I tried google searching for it, but nothing seemed to come up.
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