With the rebrand we have firmly positioned ourselves as the leader in cloud-based advertising. The Flite Platform allows advertisers, agencies, and publishers to create, serve, and measure ads that are as dynamic as the Web—delivering up to a 10X increase in ROI with ads developed in 1/10th the time.
The new company rebranding and platform-as-a service approach to advertising will empower advertisers to increase brand recall and purchase intent, while allowing our publisher partners to win more business and deliver more marketing value.
In addition to the rebranding and new company name, we have launched a new interactive site www.flite.com. Here we’ve highlighted our available services, solutions, and platform features. The new site also includes case studies, insights, and a new Ad Gallery that showcases how leading brands are using Flite to connect with consumers.
Finally, please find below coverage from of our funding and rebranding announcement.