Thursday, March 10, 2011

Widgetbox Raises $12m from General Catalyst, Sequoia Capital, and HWVP. Rebrands as Flite

I am thrilled to announce the close of our $12m Series C. Neil Sequeira and General Catalyst led the round, with participation from our existing investors Sequoia Capital, Hummer Winblad, and NCD Investors. In addition to the funding, we also announced a new company name, Flite.

With the rebrand we have firmly positioned ourselves as the leader in cloud-based advertising. The Flite Platform allows advertisers, agencies, and publishers to create, serve, and measure ads that are as dynamic as the Web—delivering up to a 10X increase in ROI with ads developed in 1/10th the time.

The new company rebranding and platform-as-a service approach to advertising will empower advertisers to increase brand recall and purchase intent, while allowing our publisher partners to win more business and deliver more marketing value.

In addition to the rebranding and new company name, we have launched a new interactive site Here we’ve highlighted our available services, solutions, and platform features. The new site also includes case studiesinsights, and a new Ad Gallery that showcases how leading brands are using Flite to connect with consumers.

Finally, please find below coverage from of our funding and rebranding announcement.

Sequoia-Backed Widgetbox Rebrands As Flite, Raises $12M For Rich Media Ad Serving Platform
by Leena Rao

Widgetbox becomes “cloud” advertising company Flite, raises $12M
by Anthony Ha

Wall Street Journal Venture Capital Dispatch
The Daily Startup

Paid Content
Widgetbox Rebrands As Display Platform Flite, Raises $12 Million 
by David Kaplan

Widgetbox Rebrands As Flite, Lands $12 Million 
by Mark Walsh


  1. Congrats! Great news.

  2. Congratulations Will. They have made the right choice and put their faith in a candid and professional CEO.

  3. Congratulations Will! I've been a big a blog since the early days, and I still don't know how you read as books as you do while running a company and balancing family life...maybe you should blog about that. This new venture sounds exciting, and I look forward to reading about the journey. This is fundamental technology and the potential is clear.