Key argument: after a certain level of income, we are no longer motivated by purely financial gain. He argues that financial incentives work best for piece meal work - ie bonus tied to how many widgets are made per time period.
But for knowledge workers, science shows that financial incentives alone do not lead to higher performance.
- Autonomy - self directed work
- Mastery - challenge and the desire to master a domain
- Purpose - making a contribution to a transcendant goal
Fascinating food for thought and given that the tech industry is comprised of knowledge workers - very instructive with respect to organizational behavior.